Adam Bradshaw

An experienced Commercial Director, focussed on the digital economy and data centre spaces for the last twenty years.

Adam Bradshaw is a leading voice in the data centre industry, recently celebrating his 18th year in the sector.

Adam has a unique perspective of the customer experience, having started his career as an engineer. Stints working behind the scenes to help optimise the customer experience and auditing contracts has allowed him to ensure that revenue is maximised, and customer churn is reduced to an absolute minimum.

As part of the Senior Leadership Team at data centre specialists ServerChoice, Adam has full P&L ownership for the sales, marketing and customer success functions.

The net result?

More new customers than ever before, fewer contract terminations, and an NPS score of nearly double the industry standard.

Adam has advised and worked with a wide variety of organisations to optimise their data centre infrastructure over the last 20 years.

Adam has appeared as a subject matter expert on national television, podcasts and in print.

Featured on Sky News discussing the impact of rising energy costs on data centres and consumers

Viewership: 8m (Source: Sky Media)

Adam has a wealth of experience in data centre engineering, new logo aquisition, key account management and sales directorship

October 2004

Redbus Interhouse

Data Centre Engineer
Data Centre Engineering and contract auditing at one of Europe’s largest data centre operators, based in London’s data centre hub: the Docklands.

October 2004
May 2006


Enterprise Sales – New Business
Responsible for new client acquisition from sourcing through to contract negotiation and close. Managed complex, multiple-phase bid processes, from initial NDA, through RFI, RFQ, RFP, technical, due diligence (including tours), and contract stages.

Consultative approach led to the largest new wins in the company in 2009, 2010 and 2011 (an EU-funded academic institution; a New York headquartered full-service global investment and securities firm; and a credit analysis firm respectively, as well as leading and winning the bid for the London 2012 Olympic and Paralympic broadcast project.

Further formal tender wins included a £1.15m contract for Great Britain’s longest-established provider of personalised investment management and wealth management services for private investors and trustees; and execution of a £700k contract to provision and manage a highly-available colocation environment for a US-headquartered petrochemical company, despite the spinning off of its downstream business.

May 2006
March 2010


Corporate & Enterprise – Account Management
Responsible for existing key clients, managing an account deck of over £10m of annual recurring revenue over a diverse range of sectors, including hedge funds, carriers, Content Delivery Networks, academic institutions, law firms and social media platforms, as well as being the commercial lead for the World Feed for the London 2012 Olympic and Paralympic Games.

TelecityGroup was subsequently acquired by Equinix in 2016.

March 2010
June 2014

Volta Data Centres

Account Director
Responsible for Volta’s largest, key strategic clients. Four years invested in helping to grow the start-up operator (closing or managing around 70% of the business’ revenue), winning clients in private banking, wealth management, private equity, multinational design, e-Discovery, digital forensics, motion picture visual effects, machine learning and connectivity markets.

June 2014
April 2018

Cyxtera Technologies

Regional Sales Director
Responsible for developing and managing Cyxtera’s multinational Enterprise, Aerospace & Defence, Publishing, Media and Education account verticals in EMEA, reporting directly to the VP International Sales.

April 2018
May 2019

ServerChoice Group

Commercial Director
Responsible for all sales and marketing strategies across ServerChoice, as well as product development and ensuring our customers achieve success and growth when using our class-leading data centre and connectivity services.

May 2019

Volunteering and Good Causes

Adam has supported many charities and events over the last two decades, working to tight deadlines and with people from many different cultures and backgrounds, by fundraising, marshalling events and providing management expertise.

Don’t just take Adam’s word for it, though.

Get in touch

If you would like to reach out to Adam for a media engagement, have any questions or just want to say hello, please don’t hesitate to get in touch!