Adam Bradshaw
An experienced Commercial Director, focussed on the digital economy and data centre spaces for the last twenty years.
Adam Bradshaw is a leading voice in the data centre industry, recently celebrating his 18th year in the sector.
Adam has a unique perspective of the customer experience, having started his career as an engineer. Stints working behind the scenes to help optimise the customer experience and auditing contracts has allowed him to ensure that revenue is maximised, and customer churn is reduced to an absolute minimum.
As part of the Senior Leadership Team at data centre specialists ServerChoice, Adam has full P&L ownership for the sales, marketing and customer success functions.
The net result?
More new customers than ever before, fewer contract terminations, and an NPS score of nearly double the industry standard.
Adam has advised and worked with a wide variety of organisations to optimise their data centre infrastructure over the last 20 years.
Adam has appeared as a subject matter expert on national television, podcasts and in print.
Featured on Sky News discussing the impact of rising energy costs on data centres and consumers
Viewership: 8m (Source: Sky Media)
Adam has a wealth of experience in data centre engineering, new logo aquisition, key account management and sales directorship
Redbus Interhouse
Data Centre Engineer
Data Centre Engineering and contract auditing at one of Europe’s largest data centre operators, based in London’s data centre hub: the Docklands.
TelecityGroup
Enterprise Sales – New Business
Responsible for new client acquisition from sourcing through to contract negotiation and close. Managed complex, multiple-phase bid processes, from initial NDA, through RFI, RFQ, RFP, technical, due diligence (including tours), and contract stages.
Consultative approach led to the largest new wins in the company in 2009, 2010 and 2011 (an EU-funded academic institution; a New York headquartered full-service global investment and securities firm; and a credit analysis firm respectively, as well as leading and winning the bid for the London 2012 Olympic and Paralympic broadcast project.
Further formal tender wins included a £1.15m contract for Great Britain’s longest-established provider of personalised investment management and wealth management services for private investors and trustees; and execution of a £700k contract to provision and manage a highly-available colocation environment for a US-headquartered petrochemical company, despite the spinning off of its downstream business.
TelecityGroup
Corporate & Enterprise – Account Management
Responsible for existing key clients, managing an account deck of over £10m of annual recurring revenue over a diverse range of sectors, including hedge funds, carriers, Content Delivery Networks, academic institutions, law firms and social media platforms, as well as being the commercial lead for the World Feed for the London 2012 Olympic and Paralympic Games.
TelecityGroup was subsequently acquired by Equinix in 2016.
Volta Data Centres
Account Director
Responsible for Volta’s largest, key strategic clients. Four years invested in helping to grow the start-up operator (closing or managing around 70% of the business’ revenue), winning clients in private banking, wealth management, private equity, multinational design, e-Discovery, digital forensics, motion picture visual effects, machine learning and connectivity markets.
Cyxtera Technologies
Regional Sales Director
Responsible for developing and managing Cyxtera’s multinational Enterprise, Aerospace & Defence, Publishing, Media and Education account verticals in EMEA, reporting directly to the VP International Sales.
ServerChoice Group
Commercial Director
Responsible for all sales and marketing strategies across ServerChoice, as well as product development and ensuring our customers achieve success and growth when using our class-leading data centre and connectivity services.
Volunteering and Good Causes
Adam has supported many charities and events over the last two decades, working to tight deadlines and with people from many different cultures and backgrounds, by fundraising, marshalling events and providing management expertise.
Don’t just take Adam’s word for it, though.
Adam’s follow up and attention to customers extends well beyond the sale and I’m pleased to recommend him.
Adam has always responded rapidly to requests for information with accurate and well informed details and has demonstrated a keen interest in some of the more esoteric and technical aspects of data centre management and service delivery.
I would recommend contacting Adam for genuine insight into the services available from his employers.
From the outset I found Adam to be both knowledgeable about his product and easy to talk to. He answered all my questions without having to research the answers, and without leaving me with the feeling that he must field the same questions on a daily basis.
After over a month of negotiations, I was left with no doubt that his was the only facility that could realistically house our servers, and this was due in a large part to Adam’s superiority in his role over his competitors.
I thoroughly trust his advice and would have no hesitation in recommending his service in the future.
Adam personally took an interest in our needs, made several suggestions that produced a great results for a very important client. I would engage Adam again for his advice in meeting our customer needs.
He and I worked for several months on the development of a commercial data centre offering for a major public sector client, and Adam’s dedication allowed my client to make a fully informed decision on a major long term investment.
He is passionate, driven, friendly and incredibly articulate. He is also the kind of personality that every team will benefit from.
I always enjoy working with Adam and I would have no hesitation in recommending him.
Get in touch
If you would like to reach out to Adam for a media engagement, have any questions or just want to say hello, please don’t hesitate to get in touch!