Hyperscaler SLA recovery
Negotiated millions of dollars of SLA penalties to zero by rebuilding trust, restoring customer confidence and creating new revenue opportunity.
Account Director · Commercial Director · Sales Director · VP Customer Success
Data centre commercial leadership for the moments that matter most.
I help data centre operators win, retain and grow high-value customer relationships, particularly where delivery is complex, commercial commitments are at risk, or customer confidence and trust needs to be rebuilt.
- Sector experience
- 22+ years
- Market knowledge
- UK · EU · US · Canada
- DBS checked
- Enhanced and Barring
- Driver's license
- Full clean British license
- Passport
- British citizen
- Relocation
- Open internationally
Trusted by leading operators and customers alike
Recognised names. Real delivery pressure. Measurable outcomes.
Experience spanning hyperscale, AI/GPU, cloud, financial services, media, research, legal, streaming, energy and mission-critical enterprise environments.
22+ years of experience with data centre operators
TelecityGroup / Equinix
Compass Datacenters
Volta Data Centres / Verne
ServerChoice Data Centres
Cyxtera / Csquare
Customers and programmes served
AWS
NVIDIA
Google
Microsoft
Goldman Sachs
Spotify
BBC
Olympic Broadcasting Services
European Medicines Agency
EMBL‑EBI
Marathon Petroleum
Hogan Lovells
Framestore
Credit Karma
Callcredit
Daily Mail Group
Penguin Random House
Merlin Entertainments
Northrop Grumman
WPP
Industrial Light & Magic
Square Enix
Electronic Arts
European Broadcasting Union
Verizon
Thales
NBC Universal
ServiceNow
Millennium Captial Partners
Interactive Data
Wayve Autonomous Vehicles
BT
22 years of experience yields real results
Measured outcomes, not vague account management vibes.
Data centre customers do not renew, expand or advocate because someone “kept in touch.” They place trust in a data centre operator because their salesperson understands their risk, communicates clearly, resolves problems quickly and turns complex delivery programmes into confidence.
World-class customer experience
Built customer governance, onboarding discipline and consultative account management playbooks from scratch that transformed Cx and substantially improved sentiment.
Revenue target overperformance
Exceeded FY20/21 target, followed by 140% in FY22/23, whilst navigating substantial utility pricing increases and building a comprehensive GTM strategy.
Strategic revenue ownership
Built and managed a client portfolio representing approximately 70% of company revenue at Volta Data Centres.
Enterprise ARR delivered and managed
Owned and grew major relationships across corporate, enterprise and network operators in quota-bearing environments.
Weekly LinkedIn impressions
Targeted readership growth and positioning as industry thought-leader through "Top Profiles to Follow in Data Centres" initiative.
Experience matters.
The value is not just that I know data centres.
I understand how commercial commitments, delivery pressure, customer sentiment, power constraints, operational readiness and executive escalation collide in live customer relationships. And more importantly, through 22 years of experience, I understand how to turn that pressure into trust, revenue retention and growth.
Featured case studies
Proof that real data centre sales experience can make a difference to your organisation.
Hyperscale Account Management
Recovered a high-risk hyperscale relationship.
A relationship seriously damaged by SLA disputes, delivery misalignment and erosion of trust resulted in risking substantial long-term revenue loss. Successfully established governance structure, introduced proactive reporting, reviewed contractual framework with data-backed analysis, and implemented forward-looking performance reviews. Clear expectations established, aligned Delivery and Operations forecasts with customer expectations, trust restored, expansion pipeline identified, competitive intel secured, clear expectations set, and $4.5m SLA exposure eliminated completely.
SLA Penalty Reduction: $4.5m → $0
- Relationship recovery
- Executive stakeholder management
- SLA governance and negotiation
ServerChoiceSales leadership
Raised customer experience while outperforming revenue targets.
Built GTM strategy and sales team from zero, with single-minded focus on customer experience. Authored sophisticated marketing materials to assist customers in data centre site selection. Led commercial and delivery activity through utility pricing disruption, improved customer onboarding experience, reduced time to invoicing and strengthened customer handover discipline.
82 NPS · 97.3% GRR · 108% NRR · 155% ARR
EU-Funded Public Sector
EMBL-EBI
Award of public sector tender via OJEU formal bid process. Provision of highly secure MW of data centre capacity for European Molecular Biology Laboratory - European Bioinformatics Institute, multiple 10-100Gbps network capability.
£10m+ contract
AI & Hyperscaler
Google & DeepMind
Delivery of ultra-secure environment to support Google's DeepMind AI development platform and the AlphaGo projects. Complimented by substantial growth later in the contract with large expansion to facilitate the compute capability required for the Google/NHS partnership.
£3.4m contract
Consumer Finance
Callcredit / Credit Karma
Consolidation of numerous data centre footprints into two geographically diverse deployments, supported by multiple 10-100Gbps network capability. Highly-available Managed Services platform to support the free-to-access credit rating system. Won following successful delivery of Callcredit colocation environment, and strong recommendations from Callcredit's Procurement Team.
£2m contract
Financial Services
Goldman Sachs
Deployment of highly bespoke colocation environment of 250kWs to support the Goldman Sachs grid compute platform. Worked with client on customised temperature and humidity set-points, delivering a highly efficient environment and maximising value to the customer.
£5.6m contract
Broadcast and Events
Olympic Broadcasting Services
Delivery of a highly-secure, highly-available data centre environment, connecting to 147 Rights Holding Broadcasters of many different cultures and ensuring 100% uptime of the World Feed during the "Games Time" period. The biggest television event in the UK & Ireland, with reach of 90% of the population; and an estimated global audience of 4.8 billion people.
147 broadcasters
Hogan Lovells LLP
Provision of an ultra-secure data centre environment, to facilitate always-available online document storage and audit capability for prestigious London law firm.
£3.8m projectMicrosoft
Deployment of capacity in Europe. Significant outreach to local communities, capacity brokers and AHJs to reduce risk to delivery timelines.
24MW+ UPS-conditioned capacityFramestore
Highly available HPC-render capacity for motion picture special effects workflows.
£3m projectMarathon Petroleum
Secure data centre environment with resilient connectivity services for energy sector operations.
£3.5m+ projectNVIDIA Corporation
Provision of data centre environment and highly-available connectivity, working alongside a number of other network providers to ensure a zero-downtime environment.
In their own words
Commercial credibility from people who know the sector.
"I can't recommend Adam enough! He is one of the best commercial guys I have ever worked with in the data centre industry and has closed & mananged a host of major contracts.Michael Tobin CBE, Chief Executive Officer, TelecityGroup
He also happens to be one of the nicest guys in the industry too!"
Julie Coates, Colo Development Manager, AWS - Dec 2025
"I have had the pleasure of working closely with Adam and it has been an absolute highlight. He consistently goes above and beyond to make sure customers feel heard, supported, and valued.
Adam has an exceptional ability to turn complex challenges into clear, manageable solutions - and he does it all with positivity and professionalism.
What sets Adam apart is his proactive approach - he doesn’t just resolve issues; he prevents them. His communication is always clear, timely, and solution-oriented, which has significantly strengthened our customer relationship.
Adam’s commitment to delivering an outstanding experience is evident in everything he does. I’m grateful to have worked with him and couldn’t recommend him more highly."
Katy Hancock, VP PR & Community Relations, Compass Datacenters - Mar 2026
"I worked with Adam at Compass Datacenters. In addition to being a gem of a human who’s caring, kind, funny and whip smart, Adam knows the industry and players inside and out. He was always eagerly onboard to support the community team, helping to resolve challenges on the local level and clear hurdles that might stand in the way of smooth delivery and operations for customers."
CoStar
"I worked with Adam when sourcing a data centre partner to manage what had been an on-premises data centre up until that point. He proved to be very knowledgeable in the area of data centre services and gave me and my management team all of the assurance we needed that this was the right partnership for us.
Adam is very personable, very professional, clear and articulate. I never felt pressured to buy from him - rather, we discussed at length exactly what our requirements were and how Adam's company could complement and enhance our business operations. We benefited from migrating our on-premises facilities under Adam's guidance. I would recommend Adam without question."
The National Lottery
""If you have ever met Adam you will know what a professional gentleman he is. I have had contact with him on a number of occasions and he has always presented and behaved in a manner which is a credit to him & his employers. It is easy to discuss business matters with him openly and maturely.
He has a wealth of knowledge and is keen to ensure that everyone working with him is comfortable with the topic under discussion. His personable manner, and sensible and uncomplicated approach to conducting business, has given rise to me making this public recommendation as an indication to others of his professional etiquette and integrity."
Recent employment history
A career built from the data hall floor to executive customer ownership.
Compass Datacenters
Account Director & Client Management
Executive commercial owner for hyperscale customer programmes across EMEA and North America, spanning Milan, Toronto and Montréal. Led customer governance, escalation ownership, commercial recovery, market intelligence and pre-contract collaboration with leasing and solution engineering.
Key Achievement: hyperscale relationship reset, $4.5m SLA exposure recovered to $0, 24MW+ procurement signals receivedServerChoice
Commercial Director
Led GTM, sales, customer success, marketing, commercial operations and delivery improvement. Strengthened pricing discipline, customer handover, proposal quality, partner ecosystem development and onboarding experience.
Key Achievement: 155% & 140% ARR archievement, NPS 82, sub-1% churn.Volta Data Centres
Account Director
Managed strategic enterprise, carrier, MSP, AI/ML, media, eDiscovery and financial services accounts. Built account development plans focused on retention, expansion, service alignment and margin improvement.
Key Achievement: portfolio representing approximately 70% of company revenue.TelecityGroup / Equinix
Data Centre Engineer · Enterprise Sales · Account Management
Progressed from technical data centre operations into enterprise sales and strategic account ownership, managing complex customer environments across financial services, media, legal, research, carrier and enterprise sectors.
Key Achievement: £10m+ revenue management and London 2012 broadcast contract win.Best-fit opportunities
Where I add the most value.
VP / Head of Customer Success
Governance, customer health, executive engagement, escalation discipline and measurable retention outcomes.
Strategic Account Director
Complex enterprise, hyperscale, cloud, AI/GPU, financial services and mission-critical customer ownership.
Commercial Director
Revenue growth, pricing, margin, customer confidence, bid strategy and cross-functional delivery alignment.
Relationship recovery
Difficult relationships, exposed commitments or damaged trust turned into structured recovery plans.
Get in touch
Hiring in data centre customer success, commercial leadership or strategic account management?
I would welcome a conversation about roles where customer value, commercial discipline and operational credibility need to meet.