Adam Bradshaw - Data Centre Sales Professional

Adam Bradshaw

Data Centre Sales Leader | Commercial & Customer Success Leader | 23+ Years Industry Experience

United Kingdom

Career Highlights

23+

Years in Data Centre Industry

155%

Peak Performance vs Target

82

NPS Score Achieved ("World Class" bracket)

$4.5M+

SLA Penalties with Hyperscaler Negotiated to $0

4.8B

Viewers Reached in Prestige Project (London 2012 Olympic and Paralympic Games)

90%

Improvement in Qualified Leads

Professional Summary

Experienced and driven sales professional with a 23-year background in the data centre sector. Adaptable, proactive, and results-oriented, with a demonstrated history of delivering intricate and bespoke data centre solutions with precision whilst meeting challenging deadlines. Key strengths include effectively managing strategic, high-value key accounts and developing comprehensive go-to-market strategies, bolstered by deep technical expertise in data centres. Proven ability to identify sales opportunities as an individual contributor and successfully lead agile, impactful sales teams.

Recent Experience

Director, Customer Success
October 2023 - Present
  • Owned relationships with key international hyperscale customers across Italy, Canada, and United States
  • Provided delivery assurance and executive sponsorship mapping for strategic accounts
  • Managed customer perception and improved customer sentiment, despite initial project execution drift
  • Acted as customer advocate within organisation, managing escalations proactively and freeing up team bandwidth for deal pursuit
  • Proactively delivered European/FLAPD data centre market intelligence leveraging 23+ year network
  • Negotiated $4.5m of SLA penalties down to $0, and uncovered additional revenue opportunities within account
Commercial Director, Strategic Account Manager
May 2019 - May 2023
  • Drove ServerChoice to most successful F/Y in 2022/23, surpassing targets by 140%
  • Elevated NPS to 82, positioning ServerChoice as "World Class" service provider
  • Built sales team below budget while delivering in excess of team target
  • Designed and implemented comprehensive training program for consultative selling
  • Cultivated strategic partnerships with technical and real estate consultancies
  • Represented company on Sky News, podcasts, and industry press
Regional Sales Director
April 2018 - April 2019
  • Developed and managed multinational accounts across Enterprise, Aerospace & Defence, Publishing, Media and Education account verticals in EMEA
  • Cultivated relationships with brokers and consultancies
  • Elevated previously-unknown market presence within Europe leveraging extensive personal network
  • Reported directly to the VP International Sales
Account Director, Senior Sales Executive
April 2014 - March 2018
  • Managed largest key strategic clients, closing approximately £1.3m / 70% of business revenue
  • Won and managed accounts including world's largest search engine, leading AI/ML organizations and three of the world's largest motion picture visual-effects producers
  • Secured major visual effects producers and multinational design agencies
  • Highest achiever in 2016, 2017 and 2018, closing or managing around 70% of the business' revenue
Account Manager & Enterprise Sales Consultant
March 2006 - June 2014
  • Owned largest accounts representing in excess of £10m ARR, including some of the world's largest banks, hedge funds, fund managers, financial intelligence providers, academic institutions, law firms, retailers, defence organisations and social media platforms
  • Responsible for winning UK division's largest contracts, including Goldman Sachs (£1.2m ARR), EMBL-EBI (£1m ARR), Marathon Petroleum (£700k ARR)
  • Won prestigious London 2012 Olympic & Paralympic broadcast bid
  • Managed complex, multiple-phase bid processes from NDA through contract close
  • Helped company mitigate impact of economic downturn and reduced churn following financial crisis of 2008-2010.

Notable Client Portfolio

Goldman Sachs
Google & DeepMind
Amazon Web Services
NVIDIA Corporation
Spotify
Marathon Petroleum
Framestore
Hogan Lovells LLP
Olympic Broadcasting Services
EMBL-EBI
Callcredit / Credit Karma

What Clients & Colleagues Say

HEWLETT PACKARD ENTERPRISE: "When we were looking for colocation facilities, we were actually leaning towards avoiding the hotbed of competition in London. From the outset I found Adam to be both knowledgeable about his product & easy to talk to. He answered all my questions without having to research the answers, and without leaving me with the feeling that he must field the same questions on a daily basis. After over a month of negotiations, I was left with no doubt that Telecity was the only facility that could realistically house our servers, and this was due in a large part to Adam's superiority in his role over his competitors. I thoroughly trust his advice and would have no hesitation in recommending his service in the future."

COSTAR COMMERCIAL REAL ESTATE: "I worked with Adam when sourcing a data centre partner to manage what had been an on-premises data centre up until that point. He proved to be very knowledgeable in the area of data centre services and gave me and my management team all of the assurance we needed that this was the right partnership for us. Adam is very personable, very professional, clear and articulate. I never felt pressured to buy from him - rather, we discussed at length exactly what our requirements were and how Adam's company could complement and enhance our business operations. We benefitted from migrating our on-premises facilities under Adam's guidance. I would recommend Adam without question."

THE NATIONAL LOTTERY: "If you have ever met Adam you will know what a professional gentleman he is. I have had contact with him on a number of occasions and he has always presented and behaved in a manner which is a credit to him & his employers. It is easy to discuss business matters with him openly and maturely. He has a wealth of knowledge and is keen to ensure that everyone working with him is comfortable with the topic under discussion. His personable manner, and sensible and uncomplicated approach to conducting business, has given rise to me making this public recommendation as an indication to others of his professional etiquette and integrity."

CBRE: "Adam was a big help when I first entered the data center space. He gave me a lot of his time and has made a real effort ever since. His work with clients was always diligent and enthusiastic when requests came his way. He's always been knowledgable, attentive, and genuine in business engagements. His human qualities come so naturally - he cares about what he does and the people around him."

AMAZON WEB SERVICES: "I have had the pleasure of working closely with Adam and it has been an absolute highlight. As a Customer Success Manager, he consistently goes above and beyond to make sure customers feel heard, supported, and valued. Adam has an exceptional ability to turn complex challenges into clear, manageable solutions—and he does it all with positivity and professionalism. What sets Adam apart is his proactive approach—he doesn’t just resolve issues; he prevents them. His communication is always clear, timely, and solution-oriented, which has significantly strengthened our customer relationship. Adam’s commitment to delivering an outstanding experience is evident in everything he does. I’m grateful to have worked with him and couldn’t recommend him more highly."

"I can't recommend Adam enough! He is one of the best commercial guys I have ever worked with in the data centre industry and has closed & managed a host of major contracts. He also happens to be one of the nicest guys in the industry too!"

— Michael Tobin, CBE

Core Values & Approach

Humility, Always

Genuine belief that successful deals require entire teams working together. Operations, delivery, marketing, and management must all be aligned. When teams contribute with honesty and respect, great things are possible.

Ask "Why?"

Understanding a client's true motives, selection criteria, and definition of success is the best way to maximize win rates and deliver on promises. Sales responsibility extends far beyond signatures.

Continuous Improvement

Started as data centre engineer to learn operations, built foundation through new logo wins and strategic account management, expanded into sales leadership and team building. Committed to building on these experiences for the next twenty years.

Media Appearances & Thought Leadership

Sky News - Ian King Live (September 2021)

Featured on UK's flagship business show discussing the impact of rising energy costs on data centres and consumers. Estimated national viewership: 9.3 million.

Inside Data Centre Podcast (April 2022)

Discussed the state of the data centre industry, impact of Brexit and Ukrainian conflict, sustainability challenges, and career pathways for young professionals entering the sector.

Industry Publications

Authored marketing collateral and articles for Computer Weekly, including comprehensive guides on data centre site selection covering flight paths, flood plains, crime statistics, and hazardous industry proximity.

Key Project: XXX Olympiad - London 2012 Olympic and Paralympic Games

Commercial Lead for delivering data centre infrastructure supporting the World Feeds of the London 2012 Olympic and Paralympic Games.

Let's Connect

Looking for a proven data centre sales leader who combines technical expertise with strategic account management and team leadership? This is your opportunity to hire someone who is highly recommended by clients, colleagues and managers alike, has a long track record of both revenue and project delivery, is a team player, believes in personal accountability and has a sense of humour. Let's discuss how I can contribute to your organisation's success.

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